Wendi Freeman

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Today I had the pleasure of speaking with virtual event planning expert, Wendi Freeman. Wendi is passionate about creating unique, life-changing experiences through both live and virtual events that spark engagement, inspire change, and impact lives, communities, and organizations. Her secret sauce is her dedication and creativity for creating a safe space for connection, development and community. With over 15 years of experience, Wendi has planned live and virtual events for groups ranging from 12 to over 700 people, with budgets ranging from $1,000 to over $1 million, that have generated over $6M in revenue!

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The Virtual Experience with Wendi Freeman

[/fusion_text][fusion_audio src=”https://podcasts.captivate.fm/media/99c2b43f-6196-424b-be1b-81b69ac41774/the-virtual-experience-wtih-wendi-freeman.mp3″ loop=”off” autoplay=”off” preload=”none” background_color=”#1b5193″ controls_color_scheme=”” progress_color=”#ffffff” max_width=”” border_size=”” border_color=”” box_shadow=”no” box_shadow_blur=”0″ box_shadow_spread=”0″ box_shadow_color=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” /][fusion_separator style_type=”default” sep_color=”” border_size=”” icon=”” icon_size=”” icon_circle=”” icon_circle_color=”” alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” top_margin=”10″ bottom_margin=”20″ /][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]Let’s dive right into this episode and learn from Wendi about how we can leverage the virtual space to create unique opportunities for our businesses and for others.

Things you will learn in this episode:

[00:01 – 06:06] Opening Segment

• I welcome Wendi to the show
• Brings life changing events through the virtual world
• Wendi tells us a bit about herself
• Always someone who planned events
• Left the corporate space to start events that change lives and inspire
• Wendi shares some of the events she’s planned
• Life On Fire
• Also including Legacy Builders and TedX

[06:07 – 15:30] Diversifying In a Saturated Virtual Market

• People are getting overwhelmed
• Wendi shares about her pivot
• Recreating an in-person experience in a virtual space
• How to make people engage and connections even stronger
• Part marketing part planning
• Wendi talks about blindspots in the industry
• Too many people are used to doing Webinars that lack engagement
• Slides should compliment you only as a visual aid
• Don’t just repurpose what you’ve always done
• Wendi gives advice about how to get started
• Who are you targeting?
• What are the pain points?
• Curate your content in context
• Be specific

[15:31 – 23:48] The Virtual Experience

• Wendi talks about what they do through Be Bright Events to build relationships with the client
• Plan through the eyes of your client
• Creating report
• Coaching
• Knowing the differences between virtual and in-person
• “How will you create that space to get people to open up from a computer screen?”
• Wendi talks about how to really bring it all to life
• Using the right technology to the budget
• You can leverage Zoom and stream it to other capabilities
• Adding Attendee Gamification
• Point system
• Creating a virtual space before the event

[24:49 – 42:42] Closing Segment

• What advice would you give a business owner?
• Just do it – map it out and commit
• Top resource you’ve used?
• Reading, listening, other marketers
• Bring in people with specialties
• What’s the legacy you want to leave?
• Being an organization the creates a safe space for change
• How to connect with you?
• See links below
• Final words

Tweetable Quotes: 

“What is it about in-person events that I love, and how can I recreate that in a virtual space?” – Wendi Freeman

“Success starts with strategy.” – Wendi Freeman

“I want to be able to plan an event THROUGH the lens of my client.” – Wendi Freeman

“The virtual space is different, I’d say that 80% of events, be it in-person or virtual, are the same. The 20% that makes the difference is the tech and the touch.” – Wendi Freeman

You can connect with Wendi and engage with Be Bright Events on YouTube, LinkedIn, Instagram, and Facebook. You can also visit her websites www.bebrighteventsco.com and www.thevirtualeventexperts.com/ to learn more about the art of creating unique events in a virtual space.[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=”flex” hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” align_content=”stretch” flex_align_items=”flex-start” flex_justify_content=”flex-start” hundred_percent_height_center_content=”yes” equal_height_columns=”no” container_tag=”div” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” status=”published” border_style=”solid” box_shadow=”no” box_shadow_blur=”0″ box_shadow_spread=”0″ gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ background_blend_mode=”none” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” absolute=”off” absolute_devices=”small,medium,large” sticky=”off” sticky_devices=”small-visibility,medium-visibility,large-visibility” sticky_transition_offset=”0″ scroll_offset=”0″ animation_direction=”left” animation_speed=”0.3″ filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ margin_top=”30″ padding_top=”20″][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ align_self=”auto” content_layout=”column” align_content=”flex-start” content_wrap=”wrap” spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” type_medium=”” type_small=”” order_medium=”0″ order_small=”0″ dimension_spacing_medium=”” dimension_spacing_small=”” dimension_spacing=”” dimension_margin_medium=”” dimension_margin_small=”” margin_top=”” margin_bottom=”” padding_medium=”” padding_small=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” hover_type=”none” border_sizes=”” border_color=”” border_style=”solid” border_radius=”” box_shadow=”no” dimension_box_shadow=”” box_shadow_blur=”0″ box_shadow_spread=”0″ box_shadow_color=”” box_shadow_style=”” background_type=”single” gradient_start_color=”” gradient_end_color=”” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_color=”” background_image=”” background_image_id=”” background_position=”left top” background_repeat=”no-repeat” background_blend_mode=”none” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” filter_type=”regular” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ last=”true” border_position=”all” first=”true” type=”1_1″][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” font_size=”” line_height=”” letter_spacing=”” text_color=”” content_alignment_medium=”” content_alignment_small=”” content_alignment=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” fusion_font_variant_text_font=””]

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