Bo Brabo

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Today I had the opportunity to speak with Bo Brabo. Robert “Bo” started in the US Army as the Chief of HR Operations with the White House Communications Agency and Presidential Communications Officer for both Presidents Bush and Obama. He then served in several executive positions including, most recently, Vice President of Human Resources, where his focus has always been on people and bringing in military-like values into the leadership field.[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” status=”published” border_style=”solid” margin_top=”20″ gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ background_blend_mode=”none” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ flex_column_spacing=”0px” type=”legacy”][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” hover_type=”none” border_color=”” border_style=”solid” border_position=”all” box_shadow=”no” box_shadow_blur=”0″ box_shadow_spread=”0″ box_shadow_color=”” box_shadow_style=”” background_type=”single” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_color=”” background_image=”” background_image_id=”” background_position=”left top” background_repeat=”no-repeat” background_blend_mode=”none” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” filter_type=”regular” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ first=”true” last=”true” border_sizes_top=”0px” border_sizes_bottom=”0px” border_sizes_left=”0px” border_sizes_right=”0px” type=”1_1″][fusion_global id=”2249″][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” status=”published” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” border_style=”solid” margin_bottom=”20″ flex_column_spacing=”0px” type=”legacy”][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” hover_type=”none” border_color=”” border_style=”solid” border_position=”all” box_shadow=”no” box_shadow_blur=”0″ box_shadow_spread=”0″ box_shadow_color=”” box_shadow_style=”” background_type=”single” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_color=”” background_image=”” background_image_id=”” background_position=”left top” background_repeat=”no-repeat” background_blend_mode=”none” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” filter_type=”regular” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ first=”true” last=”true” border_sizes_top=”0px” border_sizes_bottom=”0px” border_sizes_left=”0px” border_sizes_right=”0px” type=”1_1″][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””]

Values-Based Leadership with Bo Brabo

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Let’s jump right into this episode and learn from Bo what it means to have values-based leadership in everything you do.

Things you will learn in this episode:

[00:01 – 05:19] Opening Segment

• I welcome Bo to the show
• Fellow veteran
• Chief of HR operations, while in service, at the White House Communications Agency
• From the Battlefield to the White House to the Boardroom
• Taking values-based leadership into all workspaces
• Bo tells us a bit about himself and his career path

[05:20 – 11:54] Values-Based Leadership

• Bo talks about his time in the White House
• Bo shares about his actions as a leader in this role
• Grab on to your values and emulate them in what you do
• Finding the verbs in values instead of the noun
• Action these values to make high performing teams
• “Zero Defect Environment”
• I talk about how this relates to the battlefield

[11:55 – 25:21] Implementing Values in Your Leadership

• Bo talks about his personal experience working taking each job
• Having a new team each event
• Bo talks about communicating the mission to your team
• Explaining the mission, “Op Ord”
• What is the mission of your team?
• Bo gives advice around Leadership blind spots
• Don’t just start working at the beginning of the day
• Communicate with your team each day
• Learning the difference between leadership and management
• The dangers of missing leadership tactics
• We talk about FireSide Chats
• One on One’s are critical
• Pulling attributes out of your team
• Having interview points

[25:22 – 36:42] Closing Segment

• What resources would you give to a team member?
• Bo talks about the value of investing in someone
• The value of reading together
• Leadership Tactics – Jocko Willink
• I mention Bo’s podcast The Bo and Luke Show
• Bo talks about Be, Know, Do
• What’s the legacy you want to leave?
• He was the guy who encouraged us to do something
• Building value through action
• How to connect with you?
• See links below
• Final words from me

Tweetable Quotes: 

“You have to really grab onto what your personal values are, what the army values were, and demonstrate all of the actions around emulating what those values are.” – Bo Brabo

“If you say a value and you’re thinking of it as an object and it’s a noun, you gotta push that aside and you gotta find the verbs and what are all the actions and behaviors around those values…” – Bo Brabo

“You have to show that you care about your team and your people; and doing one on ones is just one tactic to show and demonstrate that you care.” – Bo Brabo

Resources mentioned in the episode:

• From the Battlefield to the White House to the Boardroom – Robert “Bo” Brabo
• Leadership Strategy and Tactics – Jocko Willink

You can connect with Bo on his website Robertbrabo.com, and social media on LinkedIn, Instagram, Facebook, Twitter, and YouTube. Be sure to check out his book From the Battlefield to the White House to the Boardroom and listen to his podcast The Bo and Luke Show to get more insight on leadership tactics.

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