B. Jeffrey Madoff

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Today we’re talking with creative genius and producer, B. Jeffrey Madoff. Jeffrey is a director, photographer, writer, author of the book Creative Careers and professor in New York City. He is also the founder and CEO of Madoff Productions, a film production company that has created award-winning branded content including commercials, web content, music videos, and documentaries.[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” status=”published” border_style=”solid” margin_top=”20″ gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ background_blend_mode=”none” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ flex_column_spacing=”0px” type=”legacy”][fusion_builder_row][fusion_builder_column type=”1_1″ type=”1_1″ layout=”1_1″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” hover_type=”none” border_color=”” border_style=”solid” border_position=”all” box_shadow=”no” box_shadow_blur=”0″ box_shadow_spread=”0″ box_shadow_color=”” box_shadow_style=”” background_type=”single” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_color=”” background_image=”” background_image_id=”” background_position=”left top” background_repeat=”no-repeat” background_blend_mode=”none” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” filter_type=”regular” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ first=”true” last=”true” border_sizes_top=”0px” border_sizes_bottom=”0px” border_sizes_left=”0px” border_sizes_right=”0px”][fusion_global id=”2249″][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” status=”published” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” border_style=”solid” margin_bottom=”20″ flex_column_spacing=”0px” type=”legacy”][fusion_builder_row][fusion_builder_column type=”1_1″ type=”1_1″ layout=”1_1″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” hover_type=”none” border_color=”” border_style=”solid” border_position=”all” box_shadow=”no” box_shadow_blur=”0″ box_shadow_spread=”0″ box_shadow_color=”” box_shadow_style=”” background_type=”single” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_color=”” background_image=”” background_image_id=”” background_position=”left top” background_repeat=”no-repeat” background_blend_mode=”none” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” filter_type=”regular” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ first=”true” last=”true” border_sizes_top=”0px” border_sizes_bottom=”0px” border_sizes_left=”0px” border_sizes_right=”0px”][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””]

Creativity in Business with B. Jeffrey Madoff

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Let’s get right into this episode and start getting some golden advice about how and what you create can make your business and brand successful.

Things you will learn in this episode:

[00:01 – 03:43] Opening Segment

• I introduce Jeffrey Madoff to the show
• Clients such as Ralph Lauren
• Author of Creative Careers
• Jeffrey talks a bit about himself
• Husband and Father
• Playwright of an upcoming musical

[03:44 – 09:39] Creating A Story With A Brand

• Jeffrey talks about what it’s like to engage with such recognizable brands/people
• Having to remember these people are already established
• Reenforce the image, don’t change it
• For brands trying to establish themselves there is a bit more latitude
• Jeffrey talks about the importance of branding and brand recognition
• It’s your story
• Example through Apple(c)
• The aesthetic and brand has become more important than the product
• It takes time to build

[09:40 – 22:39] Creative Discussion

• Jeffrey gives advice around collaboration
• Ask the right questions and listen
• Establish context and expectations
• Get an idea of the politics
• Goal of the discussion
• Create the emotional bond between consumer and brand
• Create desire
• Jeffrey talks about the culture that Apple created
• Give them excellent customer experience
• Role with the changes
• Jeffrey speaks about what the industry is like now with the changes in the world
• Myopia
• Fear causes narrow vision
• Keep learning
• We’re all in this together

[22:40 – 31:56] Creativity in Business

• We talk about Jeffrey’s book Creative Careers – Making a Living with Your Ideas
• Course at Parson School of Design
• Know the business behind your creative idea
• Creativity is anything that solves a problem
• Making something out of nothing
• I include my thoughts on the weight of the subject of creativity
• Broaden your view
• Jeffrey tells a story about a student
• Be open
• Be curious about everything

[31:57 – 37:39] Closing Segment

• What’s the legacy you want to leave?
• I want to leave my wife and kids financially protected
• Well thought of
• How to connect with you?
• See links below
• Final words

Resources Mentioned:

• Creative Careers
• Parson School of Design

Tweetable Quotes:

“What makes a product distinctive is their brand, and the brand is the story about the company and the emotional length it creates between the consumer and the company.” – B. Jeffrey Madoff

“Ask the right questions and listen. It’s important in any kind of relationship, whether it’s a personal relationship or it’s a business relationship, that the people you are involved with feel heard, so that way they feel understood.” – B. Jeffrey Madoff

“I define creativity as the compelling need to bring about change in whatever it is that you’re doing.” – B. Jeffrey Madoff

You can see more about Madoff Productions on Instagram, Twitter, YouTube, and Facebook. You can also connect with Jeffrey on LinkedIn. If you love all things creative or generally want to learn more about Madoff Productions, visit https://madoffproductions.com/.

Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue on putting out great content just for you! Share this episode and help someone who wants to expand their leadership capacity or click here to listen to our previous episodes.

Tactical Leadership is brought to you by Knight Protection Services. A veteran-owned and operated company, with extensive experience in risk assessment and crime prevention. Find out more by visiting https://knightprotectionllc.com/

If you want to learn how to build a better business check out my website at Beatacticalleader.com. You can connect with us on LinkedIn, Instagram, or join Our BATL Space and become part of the community.

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