Fredrick Bussey

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It doesn’t matter who you are, you have a unique gift that the world needs. As a serial entrepreneur and creative with more than 20 years of experience in the Music & Entertainment industry, Fredrick Douglas Bussey coaches entrepreneurs and executives to unleash the power of their gift to make an impact. IconStatus, the marketing and branding consultancy he founded, helps brands and individuals to tell their stories in more powerful ways. Fredrick wrote his recent book Breaking Orbit because he believes that his purpose in life is to use his talents helping others to discover and exploit their gifts to impact the world for the greatest good.

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Tactical Friday: Tactics to Scale Your Business with Fredrick Bussey

[/fusion_text][fusion_audio src=”https://podcasts.captivate.fm/media/7510a061-f05b-4ad3-bc41-76805f34aeb7/tactics-to-scale-your-business-with-fredrick-bussey.mp3″ loop=”off” autoplay=”off” preload=”none” background_color=”#1b5193″ controls_color_scheme=”” progress_color=”#ffffff” max_width=”” border_size=”” border_color=”” box_shadow=”no” box_shadow_blur=”0″ box_shadow_spread=”0″ box_shadow_color=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” /][fusion_separator style_type=”default” sep_color=”” border_size=”” icon=”” icon_size=”” icon_circle=”” icon_circle_color=”” alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” top_margin=”10″ bottom_margin=”20″ /][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” fusion_font_variant_text_font=””]Here on Tactical Friday, we are welcoming back Fredrick Douglas Bussey to share with us some tips on getting that 6 figure business to a 7 figure. As a serial entrepreneur, Fredrick coaches entrepreneurs and executives to unleash the power of their gift to make an impact. IconStatus, the marketing and branding consultancy he founded, helps brands and individuals to tell their stories in more powerful ways.

Let’s get right to it and Fredrick’s best practices for getting businesses to scale.

Things you will learn in this episode:

[00:01 – 01:06] Opening Segment

• I welcome back today’s guest, Fredrick Bussey
• The topic for the day

[01:07 – 12:30] Tips to Scale; Unlocking Your Creativity 

• Assess where you are
• Where are you and where do you want to go
• What’s your situation
• Get specific
• Assessing yourself personally
• Fredrick’s insights on limiting beliefs
• Relationship with wealth and wealth creation
• Believing you’re not creative
• Creativity is beaten out of you
• Not good enough
• You have the ability
• The misconception of rich people
• How School is designed
• Losing the ability to think outside the box

[12:31 – 17:04] Launching into Orbit

• Fredrick talks from his book about discovering your gift
• Realize everyone has a gift
• Know your gift has a purpose
• Your gift can’t fail
• The airplane analogy
• We are designed as rockets
• Don’t get stuck and limit yourself to orbit

[17:05 – 18:56] Closing Segment

• How to find more of Fredrick
• Links below
• Final words

Tweetable Quotes: 

“You don’t have the metrics to know where you are on the journey, so you don’t know how to unlock what that next step is.” – Fredrick Bussey

“Your business is a direct reflection of where you are personally.” – Fredrick Bussey

“Understanding that money is a tool, it’s a resource, it’s simply a reflection of the value you created.” – Fred

Resources Mentioned: 

• Breaking Orbit – By Fredrick Bussey

You can connect with Fredrick on LinkedIn, Instagram, Twitter, and Facebook, and join the Facebook Million Dollar Mastermind. 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Unleashing Million Dollar Leadership Potential as the Unseen Leader with Fredrick Bussey

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[00:01 – 04:43] Opening Segment

• I introduce today’s guest, Fredrick Bussey
• Fredrick’s book
• Accomplishments
• Some background from Fredrick
• Written 2,000+ songs starting at the age of 16
• Establishing artists and crafting their brand
• Behind the scenes leadership

[04:44 – 13:46] The Unseen Leader 

• Fredrick talks about his leadership
• Behind the scenes
• A leader pulls greatness out of people
• The example of Michael Jordan’s coach
• Fredrick talks about the importance of vision
• You need vision to lead
• Tapping into greatness
• Fredrick’s insights on leadership blindspots
• People who think it’s about them
• The narrative is not about you
• The idea of the inverted pyramid
• Help others be their best selves
• Building people’s brand
• Understand your role
• Releasing potential
• The importance of accountability
• Having someone on guard for you
• You need help along the journey

[13:47 – 20:51] Your Unique Super Power

• Fredrick talks about finding the gifts in people
• All people have a unique gift
• Only you can do this
• Using your gift to lead
• Doubling down on your gift
• Don’t let insecurities stop you
• Your most powerful gift could be the thing you discount
• You hurt other people by not using your potential
• Expanding your abilities
• The three types of gifts according to Fredrick’s book
• Transistors
• Transformers
• Translators

[20:52 – 28:02] Don’t Discount Your Unique Story 

• Fredrick talks about transitioning into the limelight
• Getting through the limiting belief
• Discounting what we’ve been through
• I have a gift, and my gift has a purpose
• Your gift is your qualifier
• Forgetting what we’ve been through
• The example of forgetting the pain
• What you birth is worth the pain
• The value of having a coach

[28:03 – 34:23] Closing Segment

•  Resources for the young leader
• Be a reader if you want to be a leader
• Resources below
• What legacy are you leaving the world?
• Letting people know what’s possible
• You can create what you envision
• How to find more of Fredrick
• Links below
• Stay tuned for Tactical Friday
• Final words

Tweetable Quotes: 

“It doesn’t matter who you are, we all have gifts, we all have A gift, and your gift is your way of showing up as a leader.” – Fredrick Bussey

“The thing that is most powerful about you is the thing we discount the most because it’s easiest to do.” – Fredrick Bussey

“Sometimes what we do is we shy away from the pain in certain situations cause we don’t believe what we’re bringing forth, what we’re giving birth to, is really worth it.” – Fredrick Bussey

Resources Mentioned: 

• Breaking Orbit – By Fredrick Bussey
• Everybody Needs a Coach in Life
• Building a Story Brand
• The One Thing

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