Brenden Kumarasamy

Tactical Friday: Your Mind is the Matter Brenden Kumarasamy

“You need to be clear on why you want to master communication. Because at the end of the day, communication is everything – from the relationships you have with yourself to the ones you have with them for and around you.” – Brenden Kumarasamy

Welcome to this episode of Tactical Friday! In today’s episode, Brenden Kumarasamy is back to talk over the practical steps for individuals to start their journey towards being effective communicators with the right mindset by starting with that first person, pinpointing limiting beliefs and shifting our focus towards execution.

[00:01 – 00:41] Opening Segment

  • If you have a platform and you want to create content that DELIVERS, go over to!
  • For the first part of my interview with Brenden, tune in to last Monday’s episode 

[00:42 – 08:53] How Can We Become Effective Communicators?

  • Mindset around communication
  • Pinpoint the core issues on the negatives. Check your motives.
  • How would the world change if you were a successful communicator?
  • How do people feel in that world?
  • Structuring presentations
  • Do it like a puzzle. Be mindful of your introduction and conclusion to make those solid.
  • Do you manage a jigsaw piece with a thousand pieces alone? Brenden thinks otherwise.
  • The aim is to take the audience into a journey.
  • The two mirror versions
  • We reflect our own emotions to the people we speak to.

[08:54 – 18:52] Getting Past the Limitations: Who Can We Serve?

  • Tackling the imposter syndrome
  • Build confidence and act upon your credibility.
  • What does expertise even mean?
  • Serve people you are comfortable serving first.
  • Working towards action
  • Don’t just sit and write down the tips. Implement and practice.
  • Random word exercise

[18:53 – 20:48] Closing Segment  

  • Connect with Brenden (links below) 
  • Check out his free training through Linkedin! 
  • Closing words 


Key Quotes: 

“When you’re creating this speech, when you’re creating a presentation of some sort, you have to understand where you want people to go in the audience. What do you want them to take away from it?” – Zack Knight

“The punchline is the reflection that you see in the mirror. It’s what you are because as speakers, we are mirrors. We reflect our own emotions onto the people that we speak to. So the only question that matters for this tip is which emotion are you going to choose?” – Brenden Kumarasamy 

Be Insane or Be the Same with Brenden Kumarasamy

“If you want to do something important with your life, you want to do something meaningful, especially if you want to be an entrepreneur. Insanity is really the only path to follow, where you need to follow your own unique belief system, about how to drive an outcome, regardless of what everyone else is saying.” – Brenden Kumarasamy

Welcome to another week of Tactical Leader! In today’s episode, we have Brenden Kumarasamy to discuss the value of effective communication, the principles to adhere to in responding better, the mindset to incorporate in utilizing social platforms, and why there is nothing wrong about going insane in your content creation.

Brenden is the founder of MasterTalk, a public speaking coaching practice he started to help executives & entrepreneurs become top 1% communicators in their industries. He also has a popular YouTube channel under the same name.

[00:01 – 07:05] Opening Segment

  • If you have a platform and you want to create content that DELIVERS, go over to!
  • Who is Brenden Kumarasamy?
  • How karaoke helps articulation
  • Utilizing case competitions to attract recruitment
  • How he shifted to becoming an entrepreneur

[07:06 – 14:58] The Calculated Jump to Entrepreneurship

  • Having a comfortable side hustle
  • Allow time to replace your main income with gains from side hustles.
  • The trait of a good leader in entrepreneurship
  • Focus on people’s goals and have them achieve those.
  • Construct your responses with questions instead of just statements.
  • Ask better questions
  • Learn from Brenden’s MasterTalk
  • Potential personality barriers to effective communication

[14:59 – 30:44] Incorporating Insanity in Building Content Strategies

  • Being a professional speaker vs. top 1% speaker
  • The top 1% specifically focuses on what they do.
  • Do not ask for permission: create your own stage.
  • Brenden shares his content strategy
  • Think ahead in the future and optimize daily operations.
  • Ask questions from the audience and create evergreen content.
  • Utilize existing platforms
  • Look at the platforms in the right lens
  • Building credibility and setting the status
  • Get started with your phone and find resources
  • Why you shouldn’t think twice about creating YouTube content

[30:45 – 35:37] Closing Segment  

  • The legacy Brenden wants to create:
  • Democratize communication to move the society forward
  • Connect with Brenden (links below) 
  • Visit his website, Linkedin, and more! 
  • Join us for Tactical Friday!


Key Quote: 

“The number one trait that I look for in leadership is empathy. That’s definitely the most important one where you’re learning other people’s perspectives. You’re focused on what their goals are, what they want to achieve.” – Brenden Kumarasamy


Connect with Brenden

Check out his videos at

Follow his instagram @masteryourtalk.

Connect with him on Linkedin

About the Host: Zack Knight

Zack sits down with CEO’s and experts to share tactical knowledge of how to become a better leader and create a more effective, safe environment for your team. Zack offers consulting and podcast coaching and runs Knight Protection Services, LLC, a company that helps busy executives build a winning culture through safety and security.

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