Andrew Myers

Tactical Friday: Do the Math to Score Business Success with Andrew Myers

“A video allows you to meet someone’s interest and build business development funnels and not just be out there making videos.” – Andrew Myers

Welcome to this episode of Tactical Friday! In today’s episode, Andrew Myers is back to telling us how video-making benefits organizations. By employing practical knowledge and skills, not necessarily professionally done, business owners can take advantage of this tool to reveal the formula for business success.

[00:01 – 00:40] Opening Segment

  • If you have a platform and you want to create content that DELIVERS, go over to knightly.productions!
  • For the first part of my interview with Andrew, tune in to last Monday’s episode 

[00:41 – 14:06] How Impactful is Creating Videos for Businesses?

  • How video rules everything
  • The juice is worth the squeeze.
  • Professional skill is not needed
  • It is not just about putting a video out there but building funnels.
  • The wide range of platforms available allows a variety of content.
  • Have the proper grip
  • Know good directional lighting
  • The impact of videos on business
  • It allows knowing the cost of your next client.
  • Getting the math right on margins
  • This lets you run your business like business owners.

[14:07 – 16:03] Closing Segment  

  • Connect with Andrew (links below) 
  • Visit his website, Linkedin, and more! 
  • Closing words 

Key Quote: 

“Keep in mind – anything that’s business altering is also life-changing.” – Andrew Myers

How Little Videos Translate to Big Results with Andrew Myers

“The more shots you take, the more data you get. And the more adjustments you make, the more accurate the next shot [will] always be.” – Andrew Myers

Welcome to another week of Tactical Leader! In today’s episode, Andrew Myers shares how organizations can better establish themselves in the digital world through effective advertising. He also discusses the elements needed to stand out and how mindset plays a big role in day-to-day behavior and defining goals.

Andrew had his home security camera video go massively viral in 2017. He was seen wrestling to the ground an intruder who was about to break into his home. As a Military Paratrooper veteran, Andrew happened to have the skills needed to hold down the assailant until the police arrived. The original video gained over 10 million views and gave Andrew his 15 minutes of fame by appearing on many of the morning talk shows to discuss what happened. He took his shrewd business and marketing skills and turned the attention to a much-needed cause. Knowing full well the unfortunate number of veterans who take their own lives each year, Andrew partnered with Paws and Stripes who offer an emotional support dog that can help keep more veterans alive. Watch his recap video (631k views) on Facebook. https://www.facebook.com/watch/?extid=SEO—-&v=1820801874613145 

“Thieves should never take for granted that behind that door they want to break into might not be a paratrooper just like me willing to push the line of confrontation and be more prepared for a fight than they are.”

BIOGRAPHY

Andrew began in sales and marketing at 16 years old selling toys door to door and eventually stumbled into the world of selling cars at staffed event sales all over the country. Both jobs required a keen understanding of short, succinct, powerful sales language that worked more often than not! In 2008, he explored a passion for making videos and successfully started a nationally recognized custom video studio with his brother in the heart of Seattle that was focused on the Automotive Industry and creating strong sales-optimized videos. What’s Next Media was later purchased by an automotive advertising company. His second venture was systematically built to address all the problems he encountered in the large agency setting and doubled down to be an even more video-centric organization. He focused on using a series of video ads in concert with each other to digitally mimic the naturally more conversational sales process, rather than just producing “one-off” offer announcement type ads. The new idea helps small business owners build a system for their brand’s prospects where they are consistently seeing the right ad, served at the right time, with the right messaging to influence and engage anywhere in the purchase journey. While training clients and their staff, Andrew began teaching across the country the skills needed for business people to create their own ad content he uses in-house to populate the ads his agency creates. Providing quality training and removing this large barrier for both salespeople and organizations to create or obtain quality video content was key to finding success. Combining his extensive knowledge of selling people, not products, and a videographer’s storytelling ability he has compiled an extensive library of tips, tricks, and examples to help anyone with a cell phone make “videos that don’t suck” that influence prospects and provide a more engaging experience.

[00:01 – 05:29] Opening Segment

  • If you have a platform and you want to create content that DELIVERS, go over to knightly.productions!
  • I introduce Andrew Myers
  • Exploring sales and marketing in teenage years
  • Cultivating a passion for making videos
  • Creating shorthand content
  • Employing ad bots

[05:30 – 16:56] The Strategies and Processes Towards Better Digital Marketing

  • Strategies to stand out
  • Lots of the budget is dedicated to the audience identification and audience conversion phases.
  • Making it visually appealing
  • Aiming for a warm audience
  • The funnel process can be boosted by using existing digital tools.
  • Capitalize indifference. Use this to leverage your advertising by communicating it in various ways.
  • The sales process in digital marketing
  •  Gather information and effectively use that back to them.
  • Conversations with prospects
  • Creating videos does not have to be everything professional – just learn the basics.

[16:57 – 30:02] Employing Time Management and Goal-Setting Tactics

  • Unpacking time management and goal-setting
  • Break down one big task and if you have too many tasks to do, just do one.
  • Making steady progress
  • Good things in life take time to build.
  • Make sure that you have different download bars going on in your life.
  • Horseshoes and hand grenades
  • The benefit of making videos is how you can witness your development along the way.
  • Polish as you go
  • From military to business ownership
  • Reading books can push you to that entrepreneurial mindset.
  • Be intentional in defining what a productive day looks like.

[30:03 – 35:58] Closing Segment  

  • The legacy Andrew wants to create:
  • Help people because it feels good – pay it forward.
  • Connect with Andrew (links below) 
  • Visit his website, Linkedin, and more! 
  • Join us for Tactical Friday!

Key Quotes: 

“That funnel process is such an important detail that people miss that like showrooming effect that you can create using the Facebook tools.” – Andrew Myers

“Sales is about getting information from the customer, and then effectively using that particular information back to them.” – Andrew Myers

“The good things in life that need building they don’t get built in a week or even a month or six months. You know, it takes an impetuous behavior pattern in order to get yourself there.” – Andrew Myers

Connect with Andrew

Visit his website at https://www.parachutevideoads.com/packages and https://www.littlevideosbigresults.com/home. Follow him on Facebook https://www.facebook.com/Emerstan and Twitter https://twitter.com/THEemerstan.

About the Host: Zack Knight

Zack sits down with CEO’s and experts to share tactical knowledge of how to become a better leader and create a more effective, safe environment for your team. Zack offers consulting and podcast coaching and runs Knight Protection Services, LLC, a company that helps busy executives build a winning culture through safety and security.

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