Andrew Myers

“The more shots you take, the more data you get. And the more adjustments you make, the more accurate the next shot [will] always be.” – Andrew Myers

Welcome to another week of Tactical Leader! In today’s episode, Andrew Myers shares how organizations can better establish themselves in the digital world through effective advertising. He also discusses the elements needed to stand out and how mindset plays a big role in day-to-day behavior and defining goals.

Andrew had his home security camera video go massively viral in 2017. He was seen wrestling to the ground an intruder who was about to break into his home. As a Military Paratrooper veteran, Andrew happened to have the skills needed to hold down the assailant until the police arrived. The original video gained over 10 million views and gave Andrew his 15 minutes of fame by appearing on many of the morning talk shows to discuss what happened. He took his shrewd business and marketing skills and turned the attention to a much-needed cause. Knowing full well the unfortunate number of veterans who take their own lives each year, Andrew partnered with Paws and Stripes who offer an emotional support dog that can help keep more veterans alive. Watch his recap video (631k views) on Facebook. https://www.facebook.com/watch/?extid=SEO—-&v=1820801874613145 

“Thieves should never take for granted that behind that door they want to break into might not be a paratrooper just like me willing to push the line of confrontation and be more prepared for a fight than they are.”

BIOGRAPHY

Andrew began in sales and marketing at 16 years old selling toys door to door and eventually stumbled into the world of selling cars at staffed event sales all over the country. Both jobs required a keen understanding of short, succinct, powerful sales language that worked more often than not! In 2008, he explored a passion for making videos and successfully started a nationally recognized custom video studio with his brother in the heart of Seattle that was focused on the Automotive Industry and creating strong sales-optimized videos. What’s Next Media was later purchased by an automotive advertising company. His second venture was systematically built to address all the problems he encountered in the large agency setting and doubled down to be an even more video-centric organization. He focused on using a series of video ads in concert with each other to digitally mimic the naturally more conversational sales process, rather than just producing “one-off” offer announcement type ads. The new idea helps small business owners build a system for their brand’s prospects where they are consistently seeing the right ad, served at the right time, with the right messaging to influence and engage anywhere in the purchase journey. While training clients and their staff, Andrew began teaching across the country the skills needed for business people to create their own ad content he uses in-house to populate the ads his agency creates. Providing quality training and removing this large barrier for both salespeople and organizations to create or obtain quality video content was key to finding success. Combining his extensive knowledge of selling people, not products, and a videographer’s storytelling ability he has compiled an extensive library of tips, tricks, and examples to help anyone with a cell phone make “videos that don’t suck” that influence prospects and provide a more engaging experience.